Bruce is an active online-community architect, and is looking to help virtual science organizations build community governance and achieve their promise. Bruce was trained as a social anthropologist and an urban cultural geographer. He recently led the NASA Science on Drupal Central Project, which built collaboration and collective intelligence capabilities for NASA earth science Drupal developers. Bruce is the founder and current executive director of the New Media Studio and the New Media Research Institute in Santa Barbara. He has served as the president of the Federation of Earth Science Information Partners and is a Founding and current board member of the Foundation for Earth Science in Washington, DC. In 2010 he was awarded the Martha Maiden Lifetime Achievement Award from the ESIP Federation.